Outbound that finds your buyers, writes to them and books the call.
GTMFlux builds and runs cold email and signal-based lead systems for B2B teams with 2 to 15 sellers. Lists, verification, mailboxes, personalised sequences and reply handling, set up in tools you own. A person reads the copy before anything sends.
Taking five pilot clients for Q4 2026. Founder-led, based in Dublin.
Where outbound usually breaks
Most teams don’t need more emails. They need the right people, a real reason to write, and mail that lands in the inbox.
Reps spend their mornings researching
Agents pull the company, the trigger and a verified email overnight. Reps start the day with a list, not a search bar.
Lists bounce and domains get burned
Every address is verified before it’s used, and cold email goes out from separate, warmed-up domains. Your main domain never sends a cold email.
AI emails that read like AI
Each email starts from something real the prospect did, written in your voice from your emails that got replies. A banned-phrase list catches the tells.
You bought Clay and nobody runs it
I run it for you, or swap in pay-per-use tools when they’re cheaper. You see the cost before anything is built.
An agency sent thousands of emails and booked nothing
Everything lives in your accounts. You keep the domains, the lists and the workflows, whether or not we keep working together.
Nobody knows what’s working
One weekly report: emails sent, replies, interested replies, meetings and cost per meeting.
What I build
Four systems. Each starts from a trigger and ends with a meeting on your calendar or a next step in your CRM.
Outbound engine
Cold email end to end: lists, verification, domains and mailboxes, personalised sequences, reply handling and booked calls.
Signal-based lead sourcing
A weekly scan for people showing buying signals, like posting about the problem you solve or hiring for it, scored against your ICP and sent to your CRM with the reason attached.
Inbound and CRM workflows
Form fills enriched, scored and in the right rep’s queue within seconds. Duplicates merged and empty fields filled.
Custom GTM engineering
Call notes to CRM, account research briefs, expansion signals, or whichever manual step your team hates most.
How many meetings would your volume book?
Move the slider. The maths uses the average reply rate from Instantly’s 2026 benchmark report, and every assumption is editable.
Assumptions
Reply rate: Instantly Cold Email Benchmark Report 2026 (3.43% average). Interested and booking rates are my working assumptions. Tool prices checked 27 Sep 2026.
meetings a month at benchmark rates
- Contacts reached, emails each
- Replies at
- Interested replies
- Mailboxes needed
- Sending domains
- Sending tools, at cost
- Cost per meeting, with GTMFlux
Benchmarks, not a promise. Your list, your offer and your timing move these numbers more than anything else.
A year of Clay and a hire, or a year of GTMFlux
Clay is a great tool, but someone has to build and run it. Here’s a Clay plan plus a GTM engineer for a year, next to GTMFlux.
- Setup, per system
- $1,500 one-off
- Running it
- $900 a month, cancel any time
- Tools and data
- Billed to you at cost
Mailboxes, sending and data are paid either way, so they’re left out of both. Clay prices from clay.com/pricing (monthly billing). Salary default is the low end of the $132k–$241k US range in Apollo’s GTM engineer salary guide. Checked 27 Sep 2026.
How we work together
Short calls, a written plan you approve, then the build. New mailboxes need two to three weeks of warm-up, so the first campaign usually goes out in week three or four.
- 1
Intro call
30 minutes, freeWe look at your offer, your buyers and how you sell today. You leave knowing whether outbound fits and roughly what it costs.
- 2
Consultations
One or two calls in week oneWe agree who to target, which signals matter, your voice and your tools. I write it up as a one-page plan you approve before anything is built.
- 3
Implementation
Two to three weeksDomains and mailboxes set up and warmed, lists built and verified, sequences written, and the first batch reviewed with you before it sends.
- 4
Check-in calls
Optional, weekly or monthlyWe go through the numbers, try new angles and fix what’s underperforming. Skip them if the weekly report is enough.
I run it on my own pipeline first
GTMFlux finds its own clients with the same kind of system it sells. This is the live setup of my weekly lead scan.
I’m Evan, the founder. The person on your intro call is the person who builds your system.
- Schedule
- Every Monday, 08:00 Dublin time
- Source
- LinkedIn posts from the last month, 45 per run
- Scoring
- Each author scored 1 to 10 by an LLM, 6 and up kept
- Dedupe
- Anyone already on the list is skipped before scoring
- Destination
- A Google Sheet and a Clay table for enrichment
- Hard cap
- $0.10 per run, enforced by Apify
- Alerts
- An email to me if any run fails
Questions
Do I need to buy new tools?
Usually a sending tool, mailboxes and a few secondary domains, which cost tens of dollars a month at most volumes. Everything else is built on the CRM and tools you already have. You see every cost before we start.
Will emails go out without us seeing them?
No. You approve the sequences and the first batch before anything sends. After that, a person reads a sample every week and the rules get tighter as we learn what works.
Whose domains and accounts are used?
Yours. Secondary domains are registered to you, tools are billed to you, and everything stays with you if we stop working together.
How long until the first meetings?
New mailboxes need two to three weeks of warm-up before they can send at volume, so plan for the first campaign to go out in week three or four. Signal scans and inbound workflows can start sooner.
Is cold email allowed where my buyers are?
In the US, CAN-SPAM allows B2B cold email with an honest sender, a postal address and a working opt-out. In the EU and UK the rules are stricter and vary by country, so we check your lawful basis before sending there.
What does it cost?
$1,500 to set up each system, then $900 a month to run everything that’s live. Tools are billed to you at cost. Start here for an estimate at your volume.
Who owns what gets built?
You do. It lives in your accounts and comes with written docs, so your team can run it without me.
Two minutes of questions, then pick a time.
Or email me directly at evan@gtmflux.com.